Every company needs its flagship character.

One with heart. One with sass. One with the power to uplift you, and elevate your brand.

Meet Cosmo Girl. You’ve heard about her ever since you first joined Hearst, maybe even since you fell in love with Cosmopolitan when you were mid-career or young adult or a teenager, but here’s the thing—most of your dedicated readers know nothing about her.

Herein lies the golden opportunity. It’s time to finally put a name to the face and the title splashing across every magazine cover. We live in a world hungry for superheroes, with DC and Disney and Marvel and anime imports as some of the best-selling franchises in the world.

It’s time to give our girls—and men—and self-described aliens—a new kind of hero to look up to. One with action figures, dolls, clothes, special issues (but none too difficult to push through), and endless marketing potential.

The only question is—will you nail the home-run pitch. Will you round all those sexy bases. Because Cosma’s finally landed. And her eager readers, brash, optimistic and adventurous
as ever, are waiting for you to clinch it.